Coupon Facts:

• 80% of all U.S. households collect and use some coupons.
• Over 300 billion dollars worth of coupons were distributed by manufacturers in the United States.
• About $6.25 billion dollars worth of coupons were redeemed per year.
• The A. C. Neilson Co. estimates that nearly 5 out of every 6 households utilize grocery coupons as an integral part of their shopping habits.
• Nearly 118 million Americans clip coupons and redeem them each year.
• The average length of time before a coupon expires is 3.3 months.
• Consumers have saved over 20 billion dollars in the past five years by using coupons.
• The coupon industry recently celebrated its 100th year.
• Manufacturers overall coupon distribution increased 3.75% in 2001.
• Approximately 52% of US population has Internet access. 103 million new consumers will go online in the next 3 years.

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